Product Portfolio & Pricing Strategy

Product Portfolio Strategy

Core products → High-volume, stable demand (e.g. solvents, additives)
Value-added products → Specialty chemicals, functional additives
Innovation products → New-generation materials, eco-friendly solutions

Tip:
Group products by application, not only by chemical name. This improves customer understanding and SEO.

Pricing Strategy

Value-based pricing for specialty chemicals
Competitive pricing for commodity products
Volume-based incentives for key customers
Long-term contract pricing for strategic clients