Bulan: Juni 2022

What Is Future-Focused Innovation Marketing? Future-Focused Innovation Marketing shifts messaging from“What we sell” → “What problems we solve next.” It positions your company as: A

Content Marketing Strategy High-performing content ideas “Application Guide” articles (e.g. Feed enzymes, Coating additives) Regulatory & compliance updates Product comparison & substitution guides Industry trend

Product Portfolio Strategy Core products → High-volume, stable demand (e.g. solvents, additives) Value-added products → Specialty chemicals, functional additives Innovation products → New-generation materials, eco-friendly

By Industry Agriculture & Animal Feed Food & Beverage Ingredients Coatings, Inks & Adhesives Water Treatment Personal & Home Care Industrial Manufacturing By Customer Type

Positioning statement “A solutions-driven chemical partner delivering consistent quality, technical support, and reliable supply.” Key differentiators Technical expertise (application knowledge, not just trading) Regulatory awareness